I’ve noticed a few threads just recently over at the Warrior Forum about the reasons why folks unsubscribe from a particular marketers emails and one of the common recurring themes I’ve noticed is the use of prewritten emails. I just don’t get why marketers (some of them very well known) decide to commit that type of online suicide!!
Don’t get me wrong, every time I’ve launched a product and I’ve involved affiliates, then yes of course I provide emails for them to use, (You have to make everything as easy as possible for affiliates), but I ALWAYS ask them to use prewritten info with caution, i.e yes its fine to use them as a baseline. But for heavens sake use your noddle and put your own unique spin on them. (It’s not exactly rocket science).
There are some very well known people out there using unedited prewritten emails to blast out to their lists and I just can’t fathom out why they do it, is it lack of time, boredom or just can’t be bothered to put a bit of work into it syndrome, I dunno, I guess you can just pick your favorite answer.
Here’s a tip from someone who’s been doing this for quite a long time.
By all means use a prewritten email to send out an offer as an affiliate to your list, but don’t be an idiot, stamp your own personality onto the email and please change the subject line, because if you don’t then don’t wonder why you’ll end up losing a large portion of a list you probably spent a lot of time nurturing
Kim
